Queen City Crossfit

Queen City Crossfit

Queen City Crossfit owner, Evan Polaski, approached me last year looking to add a more modern look to the QCC logo and to design a few different flyers to bring new faces in the door. The great thing about rebrands is keeping core components of the original logo but sprucing them up a bit to stay contemporary and fresh. Evan wanted to keep the 3 lines in the original logo, the star, and the red, black, and gray colors.  With this in mind, I was able to create 5 different logo variations to choose from as well as 3 different flyer designs that reflected this design aesthetic.  For the flyer designs, he wanted one that catered to first-timers or those interested in Crossfit promoting our Elements program and one that was a basic overview of everything QCC has to offer (see full project details below).

Little did I know that this logo redesign would turn into a full-fledged rebrand! A couple of months after I completed the logo and flyer designs, Evan approached me again ready to update the design of his website. I was super excited for this adventure because I had been begging him since I started Crossfit to update this…& let’s just say…it turned out pretty awesome! Check out the full details of the project below!